I am obsessed with cinema. Always have been, always will. I am one of those people that want people to shut up during the commercials and previews in the theatre. I’d rather have the whole cinema to myself to be honest.
I studied film, made crappy amateur videos, and am currently writing scripts. I run an indie production company called Omni Systems Limited, and although my main focus is video games, I also work on cinematic/television projects.
Anyhoo, the point is, for me cinema is magic. And one of the spells it casts is the gloriously beautiful and weird concept of “idents”. Little animated business cards created by production companies all over the world.
And for a real treat check out this video by Justice, that celebrates idents to brilliant effect.